Accor and sbe unveil first Mondrian hotel in Asia
Mondrian Seoul Itaewon, a lifestyle destination in South Korea’s coolest district, marks the 5th property in the Mondrian portfolio
Accor, a world-leading augmented hospitality group, and sbe, the leading international hospitality group that develops, manages and operates award-winning brands, are pleased to announce the first Mondrian hotel in Asia Pacific. Mondrian Seoul Itaewon, which is being developed in partnership with Yojin Construction & Engineering, marks the fifth property in the Mondrian portfolio. With new hotels slated for Bordeaux and Cannes next year, the Mondrian brand expects to grow its lifestyle hotel portfolio to approximately 15 properties by 2022.
Located in the internationally diverse district of Itaewon, the Mondrian will present an immersive lifestyle destination with bold design, colorful art, and seductive restaurant and nightlife offerings.
“We are proud to introduce the first Mondrian in Asia Pacific together with our partner sbe,” said Michael Issenberg, Chairman & CEO of Accor Asia Pacific. “The Mondrian brand captivates the energy of Seoul with its creativity, revolutionary design and exciting bars and restaurants. Seoul is one of Asia’s most dynamic cities and is renowned for its colorful K-pop scene and fashion-forward vision, while remaining deeply rooted in culture and tradition. The opening of Mondrian Seoul Itaewon will provide a complete lifestyle hotel experience in the heart of Seoul’s most vibrant district.”
Mondrian is a world-leading lifestyle brand, offering innovative design and creative concepts tailored to the local destination, with progressive dining and drinking experiences. Mondrian hotels provide a playful framework so guests and locals alike can immerse themselves in the culture of the city. Having welcomed guests to its ’must see’ locations in Los Angeles, New York, South Beach and Doha, Mondrian Seoul Itaewon represents the brand’s first expansion into Asia.
Boasting 296 guestrooms, the hotel features a range of dining and leisure spaces that are unlike anything Seoul has seen before. The outdoor pool features a spacious viewing deck overlooking the city, while Altitude pool bar offers a range of exotic cocktails, mocktails and fine wines with casual bites. Mondrian also brings Asia’s first Cleo restaurant to the lobby, delivering the brand’s famous blend of Miami vibes and Mediterranean cuisine. Privilege rooftop bar will curate a wide selection of whiskeys and wines, alongside eclectic live performances, while the Rumpus Room and Blind Spot provide more intimate settings for after-work drinks or to relax and chill with the sounds of an in-house DJ. A gorgeous 867-square-meter ballroom with integrated LED screen and five stylish meeting rooms provide the perfect backdrop for any celebration or event.
About Accor
Accor is a world-leading augmented hospitality group offering unique experiences in 5,000 hotels and residences across 110 destinations. The Group has been acquiring hospitality expertise for more than 50 years, resulting in an unrivaled portfolio of brands, from luxury to economy, supported by one of the most attractive loyalty programs in the world. Beyond accommodation, Accor enables new ways to live, work, and play, by blending food and beverage with nightlife, wellbeing, and co-working. It also offers digital solutions that maximize distribution, optimize hotel operations and enhance the customer experience. Accor is deeply committed to sustainable value creation and plays an active role in giving back to planet and community via its Planet 21 – Acting Here program and the Accor Solidarity endowment fund, which gives disadvantaged groups access to employment through professional training.
About sbe
Established in 2002 by Founder and CEO Sam Nazarian, sbe is a privately-held, leading lifestyle hospitality company that develops, manages and operates award-winning hotels, residences, restaurants and nightclubs. Through exclusive partnerships with cultural visionaries, sbe is devoted to creating extraordinary experiences throughout its proprietary brands with a commitment to authenticity, sophistication, mastery and innovation.
About Yojin Construction & Engineering Co., Ltd
Established in 1976, Yojin Construction & Engineering Co., Ltd has been providing living spaces, both residential and commercial facilities, infrastructure as well as building facilities for US Forces, operating hotel, distribution and cement businesses in Korea for over 40 years. With the management philosophy of customer satisfaction, sprit of challenge and respect for human life, Yojin Construction & Engineering Co., Ltd is constantly striving to develop and expand its business as a leading company in the industry.
