시장조사

The results of the Business Confidence Survey 2018 are out!

European company executives, representing over 38,000 employees and a total turnover of EUR 36 billion (equivalent to KRW 47 trillion), participated in the survey to give their sentiment on doing business in Korea. You can find the full report on your Member space!

European national chambers and business councils in Korea released the results of Business Confidence Survey 2018.

European company executives, representing over 38,000 employees and a total turnover of EUR 36 billion (equivalent to KRW 47 trillion), participated in the survey. The company profile included various industries, diversely ranging from services to manufacturing to provide an unbiased viewpoint. Of the respondents, close to 70% have operated in Korea for more than a decade.

Overall, European companies viewed Korea as an important market, and more than half of the respondents have plans to expand their business operations in 2019. As reported in the survey, the majority of the respondents – about 84 percent – have responded that ‘Korea is increasing in strategic importance’ or ‘Korea holds same level of importance to the company’s global strategy’, and around 89 percent are willing to increase or at least maintain the same amount of investment and operational expenses in Korea.

On the other hand, the report also stresses that Korea’s slowing down economic growth and ambiguous rules and regulations are widely considered to be major challenges for European companies doing business in Korea. Of the respondents, 73 percent named economic growth of Korea as significant, while a growing 60 percent cited ambiguous rules and regulations as significant. In order to increase performance, ‘fair competition’ was the most paramount, followed by ‘rule of law/transparent policy-making’. Yet, the majority of the total respondents said that they are either ‘very content’ or ‘content’ with the company’s performance in Korea.

Since 2014, the Business Confidence Survey has been conducted to take an annual snapshot of European companies' perceptions towards the business environment in Korea. In partnership with Roland Berger Seoul, 12 European national chambers and business councils in Korea collectively organized the survey.

The European chambers hope the survey serves as a useful tool for business people and policy makers to make future forward decisions for the mutual benefit of the Korean and European businesses.

Click below to download it!