Trend Forecasts 2025

Start the year with valuable insights into Korean market trends at a breakfast lecture featuring renowned expert and author, Mr. Rando Kim.

Join "Trend Korea 2025" with Professor Kim Rando 

Discover the future of consumer behavior and market trends for 2025! Professor Kim Rando, renowned consumer trend expert from Seoul National University, will unveil key insights from his latest bestseller, Trend Korea 2025. 

Learn about major trends like "Snake Sense", a focus on keen intuition and subtle changes, and "Omnivores", the rise of highly personalized consumption. Explore the shift toward #VOD (short, for “A Very Ordinary Day”), finding happiness in simplicity, and the “Topping Economy”, emphasizing creative personalization. 

This event also highlights global shifts such as the climate crisis, multicultural transformation, and innovative business strategies like "Coevolution." 

Prepare for 2025 with actionable insights to adapt and thrive. 

AGENDA

07:30 – 08:00:          Registration & Networking
08:00 – 08:30:          Breakfast
08:30 – 08:35:          Welcoming Speech by Mr. David-Pierre JALICON, FKCCI Chairman
08:35 – 09:40:          Presentation by Mr. Rando KIM, Professor at Seoul National University
                                   Topic: Trend Korea 2025 – Snake Sense
09:40 – 10:00:          Q&A
10:00:                        Networking & Closing

SPEAKER

Mr. Rando KIM

As a professor in the Department of Consumer Science, College of Human Ecology at Seoul National University, he teaches students and leads the Consumer Trend Analysis Center at the Life Science Research Institute. Since 2008, he has written more than 20 books including the <Trend Korea > series presenting trends for the next year, Dining Business Trend series, Market Kurly Insight, The Hyundai Seoul Insight, Trend China, What Consumers Want, and Luxury Korea. He has conducted research projects about consumer needs finding, new product planning, and market trend probing for Korea’s major companies. 

 

 

Profile 

• Professor, Department of Consumer Science, College of Human Ecology, Seoul National University 

• Director, SNU Consumer Trend Analysis Center, College of Human Ecology 

• Executive Director, Korean Society of Consumer Studies 

• Associate Dean, College of Human Ecology, Seoul National University 

• Author of Trend Korea 2008–2025, marking 17 years of the Trend Korea series 

 

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USEFUL INFORMATION

DATE               Thursday, January 16th, 2025 

TIME               08:00 – 10:00am (KST) 

VENUE            To Be Confirmed 

LANGUAGE   English 

 

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CONTACT

EVENT Department

Email: event@fkcci.com

Tel: 02-2268-9504