Actualités • Actus des entreprises
Meltwater to host a webinar on ESG communication strategy
Brands are starting to care about ESG (Environmental, Social, and Governance) now more than ever because there is increasing evidence that sustainability and social responsibility can positively impact business performance in the long term.
Social Media can be used for communication and awareness. It’s a place where brands can share their stance on ESG, educate their audiences, and drive visibility on key issues and key initiatives.
But how would brands know if their communication and awareness efforts are enough?
Our new member Meltwater, who joined our French Korean business network, is holding a webinar on the topic of measuring the impact of ESG strategies in APAC
Join us for this webinar as we will uncover in this session:
- The importance of ESG and Social Media
- Edelman Trust Barometer and what it means for your Marketing & Communications efforts
- Key statistics that we see across APAC
- How to track and measure your ESG communication strategy
About Meltwater
Meltwater empowers companies with a suite of solutions that spans media, social, consumer and sales intelligence. By analyzing ~1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge to drive results. With 27,000 global customers, 50 offices across six continents and 2,300 employees, Meltwater is the industry partner of choice for global brands making an impact.
Speakers
Cara Farin
Senior Product Specialist, Southeast Asia
Meltwater
Cara is the Senior Product Specialist and Strategic Advisor for Southeast Asia, based in Singapore, but originally from the Philippines.
She's been in the the social space for more than a decade covering strategy, social listening, and governance.
In her current role, she focuses on empowering our clients and prospects with the technical knowledge to maximise Meltwater’s social solutions.
Naresh Nevin
Enterprise Account Executive, APAC
Meltwater
With close to half a decade of experience in technological solutions, he works alongside organisations to create best-in-class frameworks for PR, Marketing, and Social teams. While also advising global companies in APAC on data structuring, social analytics, and competitive intelligence. he sees the ever-evolving job scope of media & marketing professionals in an increasingly complex world as a strong indicator of how businesses have transformed today. He's a firm believer in engaging with the right audiences for the greater good of society.
Event Details
Title: Measuring the Impact of ESG Strategies in APAC
Date: Wednesday, March 22, 2023
Time: 12:00 PM KRT
Duration: 1 hour