Actus des entreprises  •  Membres Mode - Luxe

DIOR opens a new Concept Store in Seongsu

Dior Couture has opened a new concept store in the heart of Seoul.

The store is located in Seongsu-dong, a former industrial district. Celebrating the heritage of the fashion house, the structure takes inspiration from the façade of 30 Montaigne. Mixing French-style gardens with Korean nature, the project reflects Monsieur Dior’s love for flowers and the garden.

The concept was defined by Dior Visual Merchandising team and developed with DPJ & Partners as the architect of the project.